http://en.wikipedia.org/wiki/Chris_Gaines
Critic Stephen Thomas Erlewine of Allmusic speculated that the alternate persona and elaborate marketing scheme backfired, writing, “When Brooks’ new persona and his album were revealed to the public, they were unforgiving - they didn’t think he was playing a role, they simply thought he’d lost his mind.”
L-O-L
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oh my GOD we were just talking about this the other day
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